Strategic customer analysis based on Balanced Scorecard
نویسندگان
چکیده
منابع مشابه
Universities Strategic Evaluation Using Balanced Scorecard
Defining strategic position of the organizations within the industry environment is one of the basic and most important phases of strategic planning to which extent that one of the fundamental schools of strategic planning is the strategic positioning school. In today’s knowledge-based economy and dynamic environment, it is essential for universities as the centers of education, knowledge creat...
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This paper focuses on the adoption of the Balanced Scorecard model [1] for strategic management by a Portuguese insurance company and presents the Decision Support System (DSS) that has been conceived and developed to embody this adoption. A special emphasis is given to the definition of a strategy, the selection of the strategic measures to analyse and monitor and to the selection of initiativ...
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Academic researches, government reports, and international organization surveys have indicated that outcomes of many digital divide projects fail to accomplish their strategic goals, and so that more exertions of strategic management in the government project planning process are expected. In order to ensure the achievement of bridging digital divides, governments need to be aware of their abse...
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This paper discusses issues and strategies in implementing Balanced Scorecard to facilitate strategic planning in a small private university library. Bond University has been using the Balanced Scorecard to measure and manage its performance. One of the challenges in implementing the Balanced Scorecard is selecting appropriate performance measures for the four areas of the Balanced Scorecard wh...
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ژورنال
عنوان ژورنال: Ekonomicko-manazerske spektrum
سال: 2019
ISSN: 1337-0839,2585-7258
DOI: 10.26552/ems.2019.1.12-25